Fleet Safety-Understand Your Company Culture

Video Transcription

Video Summary

To create a lasting fleet safety culture using a behavioral approach, focus on the behaviors expected, reinforced, and repeated across the organization. Effective safety culture means moving beyond slogans to systems fostering safe behaviors consistently. Use communication that drives action, clarifies expectations, models desired behaviors, and explains their importance. Ensure reinforcement by recognizing correct behaviors and aligning values with practices. Engage all stakeholders influencing drivers, understand drivers' motivations, and address barriers they face. Prioritize creating an environment where safe behavior is respected and supported, with leaders actively participating, ensuring a measurable and sustainable safety culture.

Keywords

fleet safety

behavioral approach

safety culture

stakeholder engagement

behavior reinforcement