AFLA Conference Archives-WIFM Keynote: Embrace Your Personal Power Through Professional Presence and Assertive Skills for Women

WIFM Keynote: Embrace Your Personal Power Through Professional Presence and Assertive Skills for Women

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The AFLA 2023 Conference commenced with a Women in Fleet Management (WFM) session, championed by AFLA President Steve Bender and WFM Chair Lori Rasmussen. Acknowledging WFM's significant growth and contributions since 2012, Rasmussen credited both sponsors and task force members for their support. The conference spotlighted their mentorship program, now in its fifth year, which has involved over 170 participants, emphasizing its inclusivity for all genders and encouragement for diversity.<br /><br />Shereen Clark, the keynote speaker, focused on professional presence and assertive skills, specifically targeting women navigating demanding work environments. She advocated for owning one's accomplishments and highlighted the importance of using "I" statements, keeping communication concise, and maintaining firm eye contact and body language to project confidence. Clark stressed the power of modulating one's voice to exude authority and the necessity of adapting communication styles for various audiences. She also warned against undermining language habits like over-apologizing and using discrediting phrases.<br /><br />Drawing from historical gender biases, Clark encouraged reclaiming derogatory labels to empower women. She provided actionable strategies for assertiveness, like using the "past the butter" voice to assert authority without aggression. Through personal anecdotes and studies, Clark illustrated how effective communication could significantly impact personal and professional interactions. The session underscored the evolution in workplace dynamics, emphasizing continued progress and allyship in traditionally male-dominated sectors.

Asset Subtitle

Dr. Sherine Clarke

Meta Tag

Location Palm Desert, CA

Year 2023

Keywords

Palm Desert, CA

2023

AFLA 2023 Conference

Women in Fleet Management

Steve Bender

Lori Rasmussen

mentorship program

Shereen Clark

professional presence

assertive skills

communication styles

gender biases

workplace dynamics

allyship

diversity