AFLA Conference Archives-Thinking in Data: Simple things to drive Insight whether you're a Small or Large Fleet

Thinking in Data: Simple things to drive Insight whether you're a Small or Large Fleet

Video Transcription

Video Summary

In "Thinking in Data," Mike Branch of Geotab emphasizes the importance of leveraging data insights for fleet management irrespective of size. With the exponential growth of IoT devices, fleets are inundated with data. Yet, many organizations fail to harness its potential fully. Branch identifies a lack of data trust and awareness as key barriers. He suggests building trust through simple, actionable steps: for beginners, validating basic metrics like odometer readings; for intermediates, leveraging software analytics for maintenance efficiency; and for experts, creating predictive models for high-value breakdown areas. Branch warns against relying solely on generic predictive models and encourages a gradual, structured approach to integrating AI and data insights. Through this methodical process, organizations can transition towards becoming data-driven, potentially realizing significant economic gains. Overall, the presentation underscores the importance of developing a data-trust culture to achieve measurable business improvements.

Asset Subtitle

Mike Branch
Geotab, Vice President, Date & Analytics

Meta Tag

Location Virtual

Year 2020

Keywords

data-driven

fleet management

IoT devices

predictive models

data trust

Virtual

2020